Just had a new 1150 from them and was impressed with the service they gave. They don't give any thing away for free, but they are very friendly bunch that care. Had my first service and they lent me a 650GS for the day foc. Bike was ready, cleaned, as promised by the end of the day.
Balderstons also do ride outs periodically and invite you (if they like you!) with an advanced posting telling you whats going on.