It would seem that intentionally or otherwise, Eagle Rider have been misrepresenting themselves as Dubbelju on Google. I'm not sure why the largest motorcycle rental chain in the US should feel the need to do this, unless they're envious of Dubbelju's excellent customer service reputation. I've never rented from Eagle Rider and am unlikely to do so in the near future but I have rented GSes on a couple of occasions (in total three R1200GSes on two occasions) from Dubbelju and had great service from them both times.
http://www.dubbelju.com/dubbelju_blog/eagle-rider-and-their-deceptive-marketing
http://www.dubbelju.com/dubbelju_blog/eagle-rider-and-their-deceptive-marketing