I think BMW spent 25 years building a tremendous reputation for the GS, and the 2004 1200 model destroyed it in a few months.
There is an awful lot of bollox written on this forum but for talking out of your arse this must rate as one of the all time greats: pray tell, how did the 2004 1200 model destroy BMW's reputation and at the same time go on to become the best selling BMW model ever?
A wise (and very wealthy) man once told me how it took him years to build a great reputation for his business, hundreds of well done jobs, and as he expanded and employed others he was always aware that one shit job would destroy that reputation.
I think BMW spent 25 years building a tremendous reputation for the GS, and the 2004 1200 model destroyed it in a few months.
They may be improving but it has to be said pretty slowly, with 2008 / 2009 models still having FD problems at low mileages and no official support for the known problems, I have noticed they sometimes fix bikes under goodwill, but this is a lottery and one many owners are afraid they cannot afford to the point where several on this forum are selling up due to this very issue.
Something they could have easily done is stuck their hands up in the air, admitted to the problems and offered help with any FD / FPC / EWS failures, the factory gate cost of an FD can't be more than a few hundred quid, so why not offer 75%, 50%, 25% discount on any FD that fails at under 25k / 50k / 75k.
I bet someone is happy with the huge profits of selling £1500 FD's in huge numbers, and the warranty sales must be pretty good as people are scared shitless of not having a warranty - very short sighted profiteering.
The 2010 model could be every bit as good as any 1100 / 1150 but it will be years until this is proven (although the commitment to quality obviously did not extend to the fuel gauge).
A 25 year reputation cannot be rebuilt easily, trust in the product will take time, even for those that want to believe, for suspicous bastards like me it will take the full 25 years.
I really believed (prior to buying my GS) that the BMW's high costs were due to a better level of quality, service and support than that of Japanese machines.
I can even live with higher service costs for a nice clean waiting area with decent coffee AND confidence the work on my bike will be done to the highest standards by a skilled and qualified technician who takes pride in his work, but I still do not trust official BMW shops to do a better job than the mucky backstreet garage, especially those shiny showroom BMW Car / Bike places with hidden workshops.
I appreciate some dealers have been fighting for their customers when bikes have failed miserably after the warranty has expired, however this should not be a fight, the one thing BMW could do right now is offer a lot more help and support for current owners when things that should not got wrong f*** up.
I purchased three new 1200GSs and yes the 2005 one suffered the dreaded Attenna and fuel pump control failure: BMW sorted it out quickly and whilst I was pished off breaking down on such an expensive new M/C, it didn't stop me going on and buying a further two R1200GS: both of which performed faultlessly. If BMW are such a crap manufacturer why are they doing so well compared to just about every other manufacturer? If I were Crampy I would have started two threads: one for people interested in doing a deal on a new bike and one for people to talk about the failure of the best selling BMW ever and where it all went wrong for BMW