Director@Benham Motorrad
Registered user
Interesting to see a dealer being so open to comment so here's my thoughts on Benhams. I bought my GS from Clarks who were the nearest dealer then (and was always pleased with their level of service). Since Benhams opened and are only down the road from me I have visited a few times.
Personally I dislike the way it feels more like an extension of the car dealership next door and not like a bike shop (although I could also say the same about many dealers these days, including the Triumph dealer in Wolverhampton) so for example the one time I had some work done on the bike it was taken away and I could not talk to the mechanic who had worked on it (servicing was dealt with in the Mini dealership). The one time I went to order parts I had to go through the Mini dealership and into the BMW car dealership and then find the parts on the microfiche myself because the guy in parts had no idea what I was talking about and seemed to hold very little in stock for bikes.
However, I would echo previous comments about David in Sales. I have had the experience in several dealers (including the aforementioned Triumph dealer) when they are all over you when you are buying a bike then barely acknowledge your presence the next time you go in. David is always welcoming and informative and I enjoy calling in just for a coffee and chat. If I knew someone looking for a new BM I wouldn't necessarily recommend the dealers but I would send them to talk to him.
Hello Grim Rider
Thank you for your feedback. I guess from your comments that your last visit was before September 2012? It is feedback such as yours that led me to make the decision to totally change the way we run bikes into a completely stand-alone business.
We appointed Andrew Fern as Motorcycle Manager late last year and he has transformed our business. Everything is now dealt with solely in the motorcycle showroom. Yes, you can still order motorcycle parts over the counter in the car dealership as the system is the same, but I would strongly recommend doing this in the motorcycle showroom where you will be talking to fellow bikers who have vastly greater technical knowledge than my car guys. In addition, all servicing administration is dealt with in the bike showroom and if you want to talk to our technicians, you are more than welcome.
I hope you will see the positive improvements we've made if and when you next decide to visit us.
Thanks for your comments.
Regards
S