If you set the caliper arms wider apart you will likely need a longer straddle cable anyway. It's a while since I've had a bike with cantis, but my set up was something like this:With the straddle cable, why longer? My understanding was that shortening it would increase the mechanical advantage
Adjust the arms as wide as possible.
Adjust the pads close to the rim, with a little toe-in.
Fit the straddle cable, this needs to be as close to horizontal as you can, subject to tyre/mudguard clearance.
Fine tune the brake cable/straddle cables for the most effective brake. The lever should feel a little 'soft', if it feels hard the brakes wont be as good.
Always use good quality branded pads, I preferred kool-stop.
Some good info here: https://bike.bikegremlin.com/1739/cantilever-brake-adjustment/

