Electronic Marketing....

[Jam]

I am currently looking into being able to produce emails that promote our products (at work)

The type of thing i am looking for is similar to the emails that Aldi send out. A picture and then a bit of text describing the product. At the moment we have no need for it to `link` to anything but that could change in the future.

Anyone have any software reccomendations or even better know if i can acheive this in Office?

Your assistance as always is very much appreciated

 

[Wizard]

If you can use Outlook, you can do a marketing mail.

Make an address book group of all your victims..... er..... contacts.
Compose the mail.
Send the mail to yourself ([email protected] or similar, not your own personal address) and BCC it to the group.

Unless you're got hundreds and hundreds of people to send it to, that'll do nicely (providing your ISP allows bulk mailing).

HTH

P.S. Composing the mail is easy, it just takes a bit of practise. If you can use Word, you can use the same techniques in Outlook, or use Word as your e-mail editor.

 

[Jam]

thanks...

let me just make things clear....its not a spamshot it would be an email shot going to exisiting customers and providing information that they require.

I understand the premises of mass despatch its just the making of a professional document that i am unsure about.....is it really as simple as a standard email?

 

[Wizard]

Just take a look through some "professional" stuff that are along the lines of what you want, and do something similar. It'll take a fair bit of messing about to get it right for the first one, but then you save it and just change the pictures and text to suit for the next.

 

[ianf]

I have a lot of time for the *right* kind of spam.

The daily misco one is good for bargains, maplins once a week, EMS from the states for outdoors stuff, screwfix, b&q. Even spc's newsletter goes in the right direction, but is a bit light and infrequent. For some reason the b&q one doesn't work for me, and gets binned without often being read.

Like Wizard said, make it worth reading and copy some of the good ones already out there. Eventually folks will look forward to getting it.

 

[Fanum]

MS Publisher is dead easy to use and you can get some good results fairly easily...it comes with some pretty good templates as well, and you can save the results as HTML for emailing......though the code isn't particularly clean.

As suggested, I'd probably start by using a good template and adapt it to your own needs.......you can use any DTP prog to do it but some have much steeper learning curves tan others...I've used frontpage, MS Publisher and dabbled in Dreamweaver but I don't know what the latest easiest thing is I'm afraid.

 

[Jam]

Fantastic information Gentlemen ........

Many Many thanks

 

[Firebird]

I use a service called Constant Contact at work (www.constantcontact.com). This has many templates into which you just need to add your content. It also lets you know who's read your mails and if (in the future) you have links you can see followed them.

Some people don't like this type of e-mail monitoring. However, all the mails we send are to known contacts, there are valid unsubscribe options and the information gleaned is used to improve the communications we send, not to target them for a call.

I can't see the point of sending something that you think is being read when the reality is that every fecker just deletes it!

They have a trail which gives you up to a certain number of addresses for free.

I have no other affiliation with Constant Contact other than we use it as a service at work.