Test Ride

I guess too dealers limit their demo fleet and given S10's are not their top seller when they have the MT range flying out the door you can understand the large cc, non best seller bikes being thin on the ground. They take a bigger hit on re sale price too once a few months old, as I found to my benefit!!
 
I guess too dealers limit their demo fleet and given S10's are not their top seller when they have the MT range flying out the door you can understand the large cc, non best seller bikes being thin on the ground. They take a bigger hit on re sale price too once a few months old, as I found to my benefit!!

spot on - Skellerns have probably sold fewer Super Teneres since the model launch in 2010 than they have sold MT09 Tracers since launch. The Tracer was launched 4 weeks ago!

It seems the business model that Yamaha uses is to let the dealers have a demo bike when a model is launched and then that is it, if they want to have a demo bike after that they have to take the financial hit themselves. Skellerns have been promised a demo bike for the new R1 but Yamaha won't send it due to the number of pre-launch orders placed. It's a fine balance between restricting supply to create demand and restricting supply that alienates customers so they go elsewhere.
 
In this day and age you have to be a bit realistic.

Dealers need to earn money, and to provide a huge amount of demo's and very knowledgeable staff costs a lot of money - which goes on the bottom line, then Mr Mike (or anyone else for that matter) turns up, gets the advice, demo's a few bikes before going on-line and expecting them to match the lowest price they can find at a dealer who has no clue about the bike or a demo of that model.

This is where BMW are extremely good with all dealers having a good demo range and therefore removing the first issue of demo's or dealers doing cheap prices and telling you to go elsewhere for the demo and coming back for the cheap price.

The Yamahas (and most Jap bikes in general) tend to be a bit cheaper to buy and service than the BMW's - BMW have to pay for those huge shiny showrooms and massive fleet of demo bikes somehow.

Knowledgeable staff and honest advice is long gone (assuming it ever existed) sales staff have to earn their keep and possibly heavily rely on commission, this is where I would do my research about bikes using the internet (reviews / forums / bike press) to build a picture of what bike I might like to own before trying one for myself.

Personally I do think the Japs need to improve the range of bikes people can try before buying, but I cannot see how they can do so without doing what BMW did and culling all the little dealers to create a smaller network of larger dealers - and increasing prices for both bikes and servicing.

Gone are the days when buyers signed up on finance for whatever MCN said was the best bike in the class, the average buyer is now older, wiser and more discerning than ever before - and BMW have managed to position themselves to cater for them far better than anyone else....

....which is great if you want to buy a BMW, but if you fancy a Yamahosaki it is not so easy to get the pampering you may want.


I haven't graced BMW for a while but they also seemed to have 'demo' days and I am fairly certain a fleet of demo bikes was delivered from the mothership just for the day in such cases, certainly the more exotic models. Maybe its something the other makers could learn from but then again BMW have a loyal fan base and probably get a better return on this expenditure? I think it was me wandering around a demo day that sold me on a used 1200 GS and I never rode a thing! Getting them through the door is always the battle.
 


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