The event is being held at the secret underground HQ of the ALF (Airhead Liberation Front). To avoid thousands of gatecrashers, it is strictly on a need-to-know basis.
From there you have two choices.
1. Follow the discreet signposts probably marked up "BMW Motorrad". I did put up some signs a few years ago saying "Gentleman's Weekend" but we got some right weirdos turning up.
2. Go in and have a drink and phone me. I can come and collect you if all else fails. Mobile phone signals are weak here in darkest Devon so you may not get a signal at all as you get near my place. We like it like that.
Numbers are looking excellent now and the weather should be good as well.