What is going with Touratech ?

buncobooth

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I got another slightly cryptic mail from Touratech UK:

Dear Customers,

For over 20 years, we have been trading as Touratech UK, helping the market grow and evolve into what it is today. Over this time, we have seen the market grow hugely, and with that we’d like to make an announcement. As the Adventure Bike industry has grown, so have people’s needs and the brands that are available. There are now much more products and brands available that also have proven reliability and durability. Although we are still Touratech, we have decided to branch out in order to cover more products and have more control over pricing.

In order to provide our customers with an even bigger range of products that fit different trips, budgets and preferences, we will soon be opening our doors under a brand‐new name, with new products and more diverse services! This new name will be the Adventure Bike Store, which is a group name that encompasses all of the new and existing services provided to our loyal customers.


Anybody know what this means exactly ?
 
I got another slightly cryptic mail from Touratech UK:

Dear Customers,

For over 20 years, we have been trading as Touratech UK, helping the market grow and evolve into what it is today. Over this time, we have seen the market grow hugely, and with that we’d like to make an announcement. As the Adventure Bike industry has grown, so have people’s needs and the brands that are available. There are now much more products and brands available that also have proven reliability and durability. Although we are still Touratech, we have decided to branch out in order to cover more products and have more control over pricing.

In order to provide our customers with an even bigger range of products that fit different trips, budgets and preferences, we will soon be opening our doors under a brand‐new name, with new products and more diverse services! This new name will be the Adventure Bike Store, which is a group name that encompasses all of the new and existing services provided to our loyal customers.


Anybody know what this means exactly ?
Perhaps they think that changing the name, will help with sales or as it is a separate business from Touratech also possibly distancing themselves.

Sent from my SM-G925F using Tapatalk
 
So we have

Adventure Bike Shop
Adventure Bike Warehouse
and now...
Adventure Bike Store.

...confused, you will be!

Tom
 
I got another slightly cryptic mail from Touratech UK:

Dear Customers,

For over 20 years, we have been trading as Touratech UK, helping the market grow and evolve into what it is today. Over this time, we have seen the market grow hugely, and with that we’d like to make an announcement. As the Adventure Bike industry has grown, so have people’s needs and the brands that are available. There are now much more products and brands available that also have proven reliability and durability. Although we are still Touratech, we have decided to branch out in order to cover more products and have more control over pricing.

In order to provide our customers with an even bigger range of products that fit different trips, budgets and preferences, we will soon be opening our doors under a brand‐new name, with new products and more diverse services! This new name will be the Adventure Bike Store, which is a group name that encompasses all of the new and existing services provided to our loyal customers.


Anybody know what this means exactly ?


FFS! :blast
 
They go on to say:

Over the years, we have built up a really great relationship with our customers, and this change in direction is simply a decision made with the goal of making your experience with us more fulfilled. We do hope that this change is welcomed and that you’re as excited as we are to explore the experiences ahead.

To accommodate this growth, the decision has been made between us and Touratech Germany, that as of 01.08.2019, Touratech Germany will take over the role of exclusive distributer in the UK. We will still be providing all the Touratech products that we always have done, so there will be no reduction in choice for customers.

We would also like to take this opportunity to wish Touratech Germany all the best for their future endeavours around the UK, and we look forward to this new partnership!
 


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