Why are you surprised?
It's a very popular bike. The dealer can sell every one he gets. Why would he discount? You are clearly not as clued up on economics as you would first appear
Go and buy a Honda
Come Come Mutley,
My original post was to express my surprise at the lack of enthusiasm I was greated with, when I went to a dealer to enquire about buying a GSA... Why am I surprised???
Ok here goes...
I fully appreciate that the new GSA is a motorcycle that is in high demand and that whilst demand outstrips supply the basic ecomomics model will apply, that was not my point....
For many purchasers a motorcycle is not their first mode of transport and certainly for most it would probably not be a motorcycle costing £12k+... One would harazrd therefore, that those that choose to purchase a BMW motorcycle, do so not as a necessity, but in the most part as a "toy".
"Toys" are the first things to go when money becomes an issue, and any dealer with half a brain, must surely realise that the current worldwide economic climate is not one that engenders confidence in the short to medium term. Why therefore show so little interest in potential customers who clearly demonstrate an interest..... by all means don't offer a discount, but as has been pointed out, the ruse of high redisuals is a red herring.
I was again astounded on Saturday when I went to yet another dealer, kept waiting 25 mins to speak to the sales man(who happened to be the showroom manager), who after shuffling paperwork looked up and greeted me with "yes"? Not a word of apology that I stood for so long while he chatted on the phone about BMW F1, the weather and his up comming holiday to his buddy...
Told that ALL GSA's are to order and can have one at the end of April beginning May... pointed me to a brochure, told me I could find out more on the MOTORRAD web site and promptly sloped off to answer his mobile phone.
Now that doesn't sound like demand outstripping supply to me!!
I now firmly believe that BMW UK is (like so many other retailers) riding high on the wave of charging the British public top dollar for goods that really are overpriced in the first place... why offer a discount when you don't have to? why try to sell one when you don't have to????
Porsche did this in the early 90's after riding the wave of the heady 80's boom, and nealry bankrupted themselves before realising and correcting their stance.
The GSA is undoubtedly a great machine, but they will shortly find that as the financial crisis begins to really be felt, house values fall, lending criteria tightens, job lossess, and a recession bites, the buying public that they so desperately need,(and treated with disdain), start to feel less well off and will very quickly tighten thier belts and drift away.....
Thats why I'm surprised that dealers seem so disintersted in courting interested customers!
R