And both bikes are built in India!
Triumph got their marketing mainly right with the 400 series, but they got their demographic wrong. They assumed a lot of younger riders would buy it, but in reality it was the older rider that bought them ( according to my local Triumph dealer). I took one out when my Tiger was being serviced, and was pleasantly surprised with it.
Enfield may have got their marketing right also. Create a desirability factor or even curiosity factor and people will want one, hence all the first batch are sold. Look at Rolex; have a desirable model, create a waiting list, and the desirability goes up! ( though you could probably buy 4 fleas for the price of one watch!).