London E1
13th May 2010
Simon Mills Esq
Technical Liaison Assistant Underwriter
3rd Floor NIG
Worldwide House
Thorpe Wood
Peterborough PE3 6SB
Dear Simon,
RE: BMW Motorrad Insurance – NIG - Devitt
Thank you for your letter 11th May and for taking the trouble to call me back.
Thank you also for explaining that my letter 6th May is being taken seriously. I promised to confirm the key points of our telephone call, not least to help others in NIG / BMW to understand the problems and the very bad reaction it creates.
In essence my letter said it all: BMW are selling 'adventure' motorcycles, enjoyed by a broad, loyal and growing customer base. Many avail themselves of the good terms and service provided by NIG under the BMW Motorrad insurance policy. This is good as it establishes a link between the two products, often at the point of sale and reflects well on BMW’s advertising of a reliable, goes anywhere motorcycle, backed by an equally reliable insurer.
Having bought their motorcycle, many customers want to go 'adventuring'. Of course I accept that some will not go too far beyond our shores; that is true of many road based holiday makers I guess? But without a doubt there is a significant part of the customer base that does and will. The other certainty is that they will all need insurance for the time that they are away, not least to satisfy local laws just as a visitor to the UK would need at least RTA cover. NIG used to be reasonably flexible granting this. I know this as I insured myself for Morocco twice and Turkey once. It was reasonably painless; twice I think there was a small additional premium and once for free. In short, excellent service. Then it all stopped, dead.
At the time I wrote and spoke to Devitt who were not particularly helpful, explaining that it was simply NIG's decision to grant additional cover only if the policy holder was on a BMW organised event (ie. backing the brand and their ultimate customer, BMW). Devitt then went on to tell me that this was necessary as NIG would rely on BMW should the bike be in an accident. Quite how BMW were meant to assist with settling third party liability claims was, of course, a mystery. Either way, the answer was that they, Devitt, had been doing us all a favour and that it had now stopped. But, the demand for owners to take their 'adventure' motorcycle overseas had not stopped. Indeed it has grown significantly if BMW's excellent sales graph is anything to go by.
Inevitably, 'adventurous' customers are now faced with two choices:
(1) Buy insurance at the border. Time consuming and littered with confusion.
(2) Find alternative UK based insurers willing to exploit the significant gap in NIG's armour. For example, Groupama, Aviva, RSA, Axa (and their associated brokers) all prove flexible and competitive enough. So a sale to NIG is lost and BMW's customer is left with a bad feeling towards the manufacturer and the insurer.
I bought cover from Groupama for exactly that reason. Not because I particularly wanted to but because I had to. I have lots of real live examples, some as fresh as last week, where other BMW / NIG customers have done the same thing. It is not good for NIG and it is not good for BMW.
I do not think that any reasonable policy holder will object to paying a modest additional premium to extend their policy. Nor do I think that many will mind too much if it is simply limited to Third Party, providing it meets the minimum local standards and if it is explained to them at the point of sale. Similarly, most reasonable customers will fully understand that NIG cannot cover the whole world at a stroke.
The key point to get across to your colleagues is that your day-to-day competitors (and their brokers) are managing to grant cover in most of the 'exotics' listed on the back of a standard 'green card' form, without too much drama. NIG not doing so is losing you sales and reflecting badly on BMW. The real killer would be if you could launch a true '3-in-1' policy: Motor, Breakdown / recovery and Travel / Personal Accident all in one jacket. You can maybe see how the RAC are starting to come close, with their 'menu' breakdown cover married to worldwide travel products. People would buy it, for sure. Why? Because they buy the policies separately anyway. It is time for NIG - a major player in the UK motorcycle market and a key partner to BMW - to address the issue properly.
I look forward to hearing from.
Yours sincerely,
Wapping of Wapping
cc Tim Abott BMW (UK)
PS I note that you work out of Worldwide House.... That should prompt NIG in the right direction.