I think you, and most, know that BMW is not a premium product...but they do make good things and have a very, very clever and expensive (short term loss for long term gain) marketing department.
If they put a celeb on a bike and sent them to the shops they'll be covered by a massive tech back up and an all encompassing contract which forbids the mention of anything even slightly negative toward the mechanicals, do you really think two 1150's got round the world without blowing the final drives, they didn't, but no one will ever be allowed to tell you that...it's all about the contract and the marketing.
I love my TC GSA, it's great, but I don't expect it to be any more or less reliable than anything else I have owned, I put 40k on a Ducati MS1000 in a year (2006) and it never went wrong, it fucking should've, if you believe all you read, haven't put 40k on a BMW yet without it having to go into a dealer for something to be fixed! But I like it.
You make some good points. The only thing I disagree with is the supposed attraction to the brand resulting from two pampered, fully supported tosspots, err I mean celebs, travelling around the world with a large out-of-shot entourage and a tribe of fixers.
The thought of being likened to them is enough to make me by a Harley ... well not quite but you know what I mean



