Google gives:-
Reproofing Waterproofs to Enhance Performance
Washing and reproofing your waterproof items will improve their performance and longevity. This should be the use of gentle cleaners so that the weatherproofed coatings are not stripped off (with DWR) and so pores stay unclogged (as with membranes such as GORE-Tex and e-Vent).
You should retreat your waterproof garments every 4-6 months, depending on usage. Washing and applying heat (either via a tumble dryer or iron) revitalises the water repellency of the treatment.
Waterproof garments can be treated with a wash-in product in the washing machine, or a spray-on solution. Sprays are best suited for coatings, whereas wash-in treatments work best with membranes.
Cleaning agents need to be non-detergent based, in order not to affect the waterproof coating on the fabric.
Nikwax Tech Wash
It is a non-detergent soap that will clean the fabric without affecting the coating it has on it.
Nikwax TX-Direct Wash-In
TX 10 is a wax-like elastomer suspended in water.
Granger’s Extreme Wash-In
It contains a flouro-chemical and is water-based. It’s recommended by GORE-TEX products. The garment is washed and then treated with the products in the washing machine.
The treatment is fixed and activated by heat so the garment is finished by either tumble-drying or ironing on a low setting.