Krazy Horse - Norton franchise to go from 1st July 26

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Hi All,
Phoned Krazy Horse in Bury St Edmunds regarding a service on the Commando and they offered to do it before the end of June to maintain warranty as they will no longer be a Norton dealer thereafter. Over the phone they could not say why, but while there I will do some digging as I am curious to know what brought this about.

I would not be suprised if they like other Norton dealers feel the new bikes are simply an Indian bike with no unique selling point like the commando. When I saw the bikes at the NEC last year I was not impressed and I suspect they won't sell very well, something a couple of other Norton sales staff have reflected in conversation. Having said that, why would TVS invest hugely in factory and development for products without extensive market research, we shall see.

Real shame, as one of the longest established Norton dealers they really seem to know the bikes inside out, even working with the brand in development projects. When they have had my bike in the technicians seem to take care and pride in their work and gave me numerous insights and tips.

However, there are two new dealers not far from them, Seastar Superikes near Norwich and also Woodcote and Copse, a Lotus car dealer at Silverstone. When I spoke to both, they were in the process of getting tooled up for the new bikes, so not sure on their expertise on the Commando going forward.
 
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Seems that Norton wanted a massive proportion of the showroom floor and investment in branding for the new models that the owners did not feel were worthwhile given that Norton is a low volume product and only one of several other marques they sell so this could disadvantage them. Norton could not convincingly answer the question, why would a customer buy your bikes as opposed to other more established machines. The general feeling amongst some dealers seems to be that the new Nortons will be mass produced indian bikes branded as Norton with no unique selling points, simply not individual enough for the "Norton " market and will rely on a new customer base to sell their upscaled production. It seems they are going for volume to increase profitability but that's business I guess. Personally I think Norton as a brand have troubled times ahead.
 
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