Crikey that does sound like they go the extra mile.
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What's the catch, their boots start at £800?

Worth a look in, both me and the wife are in the market for new boots.
After many years mine have started to let water in which obviously hasn't effected me recently, but soon will!
No, if you buy the boots….. the 60-90 minutes fitting is free and by appointment only
They sell Lowa/Altberg/Scarpa and another few German/Swiss brands, that I had never heard about (they specially import them) - I think 5 in total
They measure every aspect of both your feet (and any conditions or abnormalities) and write it down on a tabular A4 sheet
Standing and sitting
Then they work out which insoles you need and fit those to your feet first - if you need special insoles they make them for you there
Then they pick out 2-3 pairs of boots for you, out of a wall of boots
They explain why only those 2-3 pairs will suit your feet and discount the fancy pair you really want, why they will be totally wrong for you, despite their snazziness
Then they fit them and you try them on your feet
Then they show you how to lace them up properly for your feet and why you have been doing it wrong for 30 years (it’s the opposite of the way you have been doing it all those years) and when lacing, which areas of the boot you should concentrate on lacing properly
Then in their cobblers shop they pre stretch your new boots with steam and old fashioned boot shapers, referring to the measurements already taken and shaping each boot individually
This ‘breaks’ them in for you before your first walk
They also throw in a tub of boot wax foc
My new Lowa Goretex walking boots and special insoles were about £300 all in, with the special insoles too
Absolutely stunning personal service
The insole is actually just (if not more so) as important as your boot choice