Apr is 3.9%
Final payment depends on a few factors including term length , your deposit etc. I haven't got exact figures in front of me but at 3.9% it's very competitive.
3 options at end of term.
Pay off balance and own the bike
Trade bike in and do the same again
Hand bike back and walk away.
I was surprised how many new bikes are actually bought this way.
Someone posted a link yesterday to PCP details which is well worth a read.