There are dealers out there doing 0% finance, so negotiate £1k discount aswell and you have the same value deal as the JBks pcp deal. Bike ownership has a cost, if people don’t buy new bikes, the industry with go under and eventually bikes will disappear from our roads. Obviously that’s the extreme case scenario, but some of us are fortunate to be able to afford a new bike and some of us are not, but one mans new bike eventually becomes another’s more affordable used bike. You do the sums and buy what you can afford, some will be very fortunate to get a great deal and many won’t, these sort of deals pop up on different makes every now and then, but ATEOTD no one is making you buy a bike, they cost what they cost, you either want it or you don’t, simple as that.