I can't say I will EVER buy a brand new BMW. They're just too expensive. A mate wanted a BMW GS, but he could either buy a 5 year old GS, or an 3 month old Honda Varadero for the same money. Guess which he bought??
However.......
Cheaper servicing. My 2005 1200GS had it's 12k service last year. It cost over £400, WITHOUT brake pads. Although the 18k service is only going to be £165.
STOP insisting we fill the engine with fully synthetic oil. It's NOT a modern, highly stressed engine. My Kawasaki 1999 ZZR600 (14,000 rpm red line) is only ever run on semi synth, with no engine issues at all. It regularly gets a "Damned good thrashing". It NEVER needs topping up between services. It's done 30k so far.
The Fully synth makes my GS engine knock louder.
Although mine has been totally reliable

, I can't help but think the FD is going to explode, or the right hand pot will disintegrate. Why is it only ever the RH pot?? I can only assume there's an oil feed issue there. I get over 20k from a chain on other bikes.
CORROSION. Say no more.
Comfier seat.
Good old fashioned money off.
Proper Indicator switch and HORN switch. You don't have to copy the Japanese, but sometimes they DO get things right. BMW (and all other bikes) have copied Harley Davison's gear change/clutch set up & location.
STOP charging a FORTUNE for something made by someone else, but which has a BMW badge on (sat nav?? Clothing?? Crash hats??)
Why must the hydraulic clutch system be filled with unicorn blood?? Surely DOT 4 is just fine. It's easier to get hold of.
I LIKE the BMW showroom (Well, Lind in Norwich anyway). Clean, tidy, free tea/coffee. Salesmen that are happy to help, will approach you but won't hassle you. Their used bikes are too pricey though.
I like the "BMW way", with no obligation test rides. A real refreshing change.
You could say that I'm a "Traditional Japanese bike rider/buyer" so I need tempting into your showroom. I have NO loyalty to ANY brand. I have a BMW, Kawasaki and an Aprilia in the shed. I've owned most brands in the past, even a Honda
I know that most bikes seem to have some problems (ZZR600 2nd gear for instance), but not many of them leave the bike immobile. If I had joined this forum BEFORE I bought my GS, I don't think I would have bought one.
I know that as a dealer, you can only change certain things, but maybe if enough of you (dealers) pass our gripes onto BMW HQ, then something might get done about it.
I cant help but think that, after Ewan and Charlie got BMW's fashionable, that BMW Rushed to make a glut of 1200GSs, and the quality suffered.
On the upside, the fact that the 1200 is 25kgs LIGHTER then the 1150, was a factor in me buying one.
I'm more than happy with Fuel injection, ABS, CAN-BUS and even servo brakes. I'm not averse to technology, but it MUST be reliable, and cheap to maintain/fix.
I do love my GS though. I might buy a 2011 model, but not until 2016 at least