Tat, by their own reviews...they seldom sell lines that other retailers do, hence avoiding a lot of price comparisons. They re badge a lot to a different items so avoid the price comparison. They do provide a good level of service, but they are not cheap, by normal persons standards, cos they only sell premium items, (which others cant afford to sell from convenient locations). Try buying a pair of gloves when you have to go there between 9 - 5 Monday to Friday...But as stated above, there are plenty folk that can afford to get there in the week. Clearly not your intro biker either. Not helping us keeping biking alive though is it..