Right - this is shooting ourselves in the foot somewhat but hey, in for a penny......
So TMF bought the bike from us, we know him well (on the sales side at least), he's been very complimentary about us and BMW Motorrad in his previous videos - it's fair to say that he is a good customer. Why we didn't go further to help him on this particular occasion is very, very frustrating. From our side, lessons have been learnt to try and understand what a customer is going to do when presented with an unexpected cost such as this. A little bit of empathy goes a long way under these circumstances. The cost is expensive but that is what we pay to buy the part from BMW. The component shouldn't fail but it can happen, as we know. Sachs is a good manufacturer but there will be a spectrum of failures across age and mileage - hopefully with the majority being much older and with many more miles.
BMW will support (and would have supported - regardless of it being a vlogger or not) the repair, which makes it more frustrating really. Our offer is we sort this out so that TMF gets a new shock of known origin - we haven't spoken to Andy about this yet but it would hopefully allow him to recoup his outlay if he can sell the shock on.
The conversation on here has drifted off into the realms of legal proceedings and the likes and the comments are right in that a warranty or goodwill are just there to support your legal rights, not replace them. BMW are very good at supporting customers (generally) and we would normally try and apply common sense - we just completely missed the opportunity to make something good out of a disappointing situation on this occasion. It's easy to say that this isn't how we normally look after our customers....
I think the point about not fitting a second-hand component is ok. I think asking TMF to sign to say he was taking the bike away with an unresolved fault is ok too.
An interesting situation that highlights that we always have the opportunity to learn more.
I'm sure there will be plenty more comments.