Tyres fitted in Coleraine from a tyre place are and £5 if you have loose wheels... free if you buy the tyres from them and have loose wheels.... a wheel takes the guy about 5-10 mins....I'm not expecting it to be that cheap near Dublin

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But to me it would make more sense to do a really good deal in something like fitting tyres... A sort of loss leader, that way you get people through your door and are more likely to get more other business out of them.. maybe brake pads or discs at the time or services later... tyre changing ain't rocket science and it doesn't cost you much to do....plus it's clear from one persons response.. they think the price you want is a bit expensive.... maybe not compared to someone willing to pay a BMW dealership.. but you have to remember you're not a BMW dealer and a lot of people are fed up with paying too high prices nearly all the time... it a recession people are most cost conscious because of that.