Better to actually know by looking at a seal what is the correct way. Someone will be along who knows by looking at the picture which is the correct way up.
Then it will all click into place.
I am pretty sure I am correct, numbers/text on the seal facing up. My exercise is really only to help the bod/me who comes looking for info on fork seals and to help them avoid doing it wrong. As the OP proves it is possible to do it wrong and I can quite envisage a lad taking out the seal and putting in on the bench and then being unsure which way it came out.
Better to actually know by looking at a seal what is the correct way. Someone will be along who knows by looking at the picture which is the correct way up.