Looking after the customer

GerryC

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As a student - many moons ago - I had a part time job in an old fashioned hardware store. I learned a lot there but above all my boss impressed on me to look after his customers & ensure that they would wish to spend money in his store again.

Moving on - quiet a bit - I purchased a new 1200 GS in a Dublin dealership in 2005; a Cork dealership opened shortly after that & I transferred service duties to that dealership. Ultimately the bike came out of warranty & the bill for such mundane tasks as bleeding the brakes was staggering & occasional short cuts were apparent, so I learned to look after it myself.

In fairness I. Was invited to a customer focus group, the group was composed of happy & former customers (I was a former customer). Many flip charts & much honesty later the customer focus professionals were carrying their findings back to the dealership. Value for money & customer service encapsulated 80% of the message.

Moving on again; while doing a service on the bike recently after 120,000 kilometres of trouble free service (except for one fuel pump relay failure) I detected a wee bit of play in the back wheel. The bearing that I Was waiting on to fail had started it's final few laps. Hearing on the grapevine that the rates for this job (which is beyond my competence to do) in the dealership in question was not that exorbitant, a call was made. The workshop guy will get back to you was the outcome. He did not so I Phoned again; apologies were offered & I Was assured that he definitely would get back to me with a quote.

He did not. The job is being done by somebody else - my cash is going to somebody else. Somebody who looks after the customer. :augie
 
The same error is made by myriad business' big and small. Spend a fortune on marketing, advertising and sales staff and then scupper the entire spend by failing at a fundamental level. Look after the existing customer, it's much cheaper than finding new ones!

Repeat business, a dripping roast that keeps giving and builds profits.
 
Somebody who looks after the customer. :augie
It's not just BM dealers. I phoned to make a booking for my car service recently. When they hadn't phoned back 2 weeks later I had to ring again.
I did consider changing to someone who values the business more but they're the most convenient….

Look after the existing customer, it's much cheaper than finding new ones!
Exactly.
 
The same error is made by myriad business' big and small. Spend a fortune on marketing, advertising and sales staff and then scupper the entire spend by failing at a fundamental level. Look after the existing customer, it's much cheaper than finding new ones!
But many business, apparently successfully, do exactly the opposite and offer discounts to new customers that are not available to existing customers - effectively charging existing customers a premium. i guess we're so lazy we can't be bothered to find the best deal.

It is bizarre how little thought many businesses give to service. In the case of vehicles, I guess the monompoly franchise system makes them think they are immune from competition (which is true to an extent).
 
Cant understand customer service (or lack of) for want of trying

Simple example - BIKE magazine - cheaper rates for new customers and ignore existing?????

Just one of many examples.......

In Germany, appears a good experience is seldom and certainly one to appreciate!!!!!

Ps: did get an email regarding a test ride on a RT in 30 mins, so all is not lost!!!!!!
 
Gerry, it shouldn't be too hard to find the email of the dealer principle. I'd send him an email outlining your dissatisfaction and the reasons why you are taking your money, and will continue to do so, elsewhere.
 
But many business, apparently successfully, do exactly the opposite and offer discounts to new customers that are not available to existing customers - effectively charging existing customers a premium. i guess we're so lazy we can't be bothered to find the best deal.

It is bizarre how little thought many businesses give to service. In the case of vehicles, I guess the monompoly franchise system makes them think they are immune from competition (which is true to an extent).

It's many years since I was in the motor trade but at that time the majority of cars were sold to business', only a small percentage were private sales. The competition for the business customer was cut throat with vendors often making only a few pounds on each vehicle, depending on volume and manufacturer promotional kickbacks to achieve a reasonable profit.
 


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