Norton Atlas

[wessie]

I reckon Norton as a brand is on a steeply downward spiral with the new product range, not sustainable against the competition in my view. Makes you wonder what their £200 million plus factory in Solihul will be producing, previously stated as being a powerhouse for premium British motorcycle production, really ?

they need to decide where they sit in the market, premium British heritage brand with significant British design and content or just another Asian brand desperately hanging onto a name. It has worked for Eicher with Royal Enfield in the UK, also Qianjiang with Benelli as you see TRK 502 all over Europe, especially Italy.

I suspect this Atlas is a test case to see if they can get a toe in the faux heritage market. Not sure why anyone would buy one when Royal Enfield have an established brand, decent reliability and a dealer network.

 

[Posh Pete]

I think the orange makes it look better and stand out more than the silver version; it's getting a decent review to be honest;; i dismissed it sa missing the boat the other wk but now think it may be in there.

I note that all the pics are from the offside? From a quick shot on the video, the nearside engine area looks a bit messy. For me, that big space below the pillion seat is unnecessary and will just add to the problem of throwing a leg over it! And I'm no shortarse!

 

[PembsGSA]

Enjoyed this.... Freddie raise's some good points on his review...

 

[timeandtide]

they need to decide where they sit in the market, premium British heritage brand with significant British design and content or just another Asian brand desperately hanging onto a name. It has worked for Eicher with Royal Enfield in the UK, also Qianjiang with Benelli as you see TRK 502 all over Europe, especially Italy.

I suspect this Atlas is a test case to see if they can get a toe in the faux heritage market. Not sure why anyone would buy one when Royal Enfield have an established brand, decent reliability and a dealer network.

Enjoyed this.... Freddie raise's some good points on his review...

Hideous!

 

[longdog]

It looks like a Kawasaki Versys 650’s ugly sister. Can’t see this one flying off the shelves when there are so many excellent bikes in this particular pigeon hole.