Norton's at NEC bike show

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Love my Commando 961 so was keen to see Norton's new bikes at the NEC out of keen interest really, not as a potential buyer.

Quite shocked by the finish on the engine of the Atlas. Where the sealant was falling away from the the joint between casings, there was quite a step between the edges of the castings. The bare inner edge of one half was exposed with paint peeling away showing further metal surfaces.

Looked at other bikes on the stand and they were the same. The staff said they were models in development and they would hope the final product would be better. They were clearly promotional staff, not Norton employees with any knowledge of the bikes or the development process.

I would say that the engine finish on every other bike I saw at the NEC was better, even the lower end Chinese stuff and if this does not improve for when the bikes are realeased for sale Norton will have a problem from which reputational recovery won't be easy.

Surely any manufacturer would ensure the finish was good enough to give confidence in the final product. When discussing the Norton stand with others at the event, most had noticed the above issue and will no doubt tell their biker mates.

Can't see the bike selling that well when the competition is cheaper and may well be better, buck up Norton.
 
Uninspiring looking bikes in bland colours. The V4 will doubtless be very expensive. The Atlas will be the one to make or break Norton again. I would be very surprised if they got it right on performance, quality and price first time round. With the Japanese manufacturers having to drop prices to compete with the Chinese, unless the Atlas is well under £10k and really good, this will probably be another false dawn.
 
Love my 961 too. My mate hates his though. Says he never wants a new bike again.

Fussy bugger. Character innit.


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Love my 961 too. My mate hates his though. Says he never wants a new bike again.

Fussy bugger. Character innit.


Sent from my iPhone using Tapatalk
Surprised your mate hates his 961. What doesn’t he like ? I know they are not for everyone but they are fun.
 
Did your mate test ride before buying ?
I know several folk who didn't before pulling the trigger on one of the blow out PCP deals late 24 early 25.
 
I thought the Atlas and Atlas GT looked very much like a direct copy of the Kawasaki Versys 650
 
Can't see those Nortons stealing sales from established models such as the Versys or other similar models.
Just my view, I feel Norton have got it wrong this time with market placement and build quality.
 
I’m sure the final build quality will be excellent……

But I do think the bikes look a bit bland.

I don’t want to be Billy Bojangles, but I do want to look back when I get off and think…..

Wow that’s mine…..
 


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