This is an interesting thread for many reasons, not least the popcorn value.
It all concerns the perception of a certain dealer, it really matters not which dealer because all get the same treatment eventually.
However, there is something that really needs to be said. Ocean are the best dealer the we have had in the west country for a VERY long time, not just because there have been relatively few but because of the continuous improvements in the site and the service (some of which may have been enforced by corporate dictate, but in a time where car dealers all too readily ditch the bikes we should perhaps be grateful). Of course they have hic cups along the way, you can not please every one.
It seems Sid Horman got bad service and wasted a lot of money finding that out, that is bad but is not the rule and certainly not my experience of Ocean. I confess to having met Sid on a professional basis and always found him easy going, very enthusiastic about the whole GS thing and a 'regular joe'. As to riding every demonstator, blimey thats what they are there for isn't it! If the demonstrators are there for the converted then what a waste of money.
Willywonker, I don't know who you are or your motives but I do wonder. Personally I have had nothing but positive dealings with Ocean, both with test rides and servicing, I have stated as much, you however give no such support to Ocean. All you do is slate someone who has had a bad experience. There is good and bad, just hope the good out weighs the bad by a huge margin!
As to the OP, don't give up on Ocean, really. Try again come service time, if you don't get a friendly, confident experience then go elsewhere. Don't bite off you nose to spite your face.