Pidcocks in administration?

[Udders]

Yeah, basically saying they’ve ramped the prices up that much it’s put a lot of people off.
Hardly surprising is it. £20-£25k for a decently specced-up GS!
Just the same as the M6 toll losing money so they put their prices up!
Fucking stupid business management. Drop your prices and you’ll get more custom. With bikes you’d get more clothing sales, servicing and people through your door.

 

[Easy_Rider]

Yeah, basically saying they’ve ramped the prices up that much it’s put a lot of people off.
Hardly surprising is it. £20-£25k for a decently specced-up GS!
Just the same as the M6 toll losing money so they put their prices up!
Fucking stupid business management. Drop your prices and you’ll get more custom. With bikes you’d get mote clothing sales, servicing and people through your door.

The old saying is true. "stack them high, sell them cheap".
it's a shame dealers dont work or see it that way.

 

[stever1]

The old saying is true. "stack them high, sell them cheap".
it's a shame dealers dont work or see it that way.

But they are….. the dealers for RE, CFmoto Voge etc are having a bumper time this year apparently.
More people are just shunning high priced bikes. It’ll only get worse as we go into winter and money gets tighter as the scum Gubmint fleeces us more.

 

[SBD]

Yeah, basically saying they’ve ramped the prices up that much it’s put a lot of people off.
Hardly surprising is it. £20-£25k for a decently specced-up GS!
Just the same as the M6 toll losing money so they put their prices up!
Fucking stupid business management. Drop your prices and you’ll get more custom. With bikes you’d get more clothing sales, servicing and people through your door.

T’aint that easy, or they’d all be doing it.

If your running costs are x quid per month, and your margin on a bike is y pounds, and you sell z bikes per month, it’s pretty easy to see that if y * z ain’t bigger than x, you’re going down the pan.

As has been noted above (or maybe on the other threads on same/similar subjects) it might be ok in the spring when everybody that’s going to buy a bike is out looking, and counting their cash, and everybody that’s got one is getting it serviced and MOT’d for the summer but when the nights draw in, it might not look so rosy, when z is getting smaller, and you already spent the profits in the spring.

I think that the manufacturers might have to do a bit of belt tightening. 25 grand for a toy is out of many people’s spending choices, and fewer and fewer of us use a bike to commute, and you don’t need a wankpanzer for that anyway.

The Chinese & Indian imports are going to completely screw over the trad European manufacturers in the same way the Japanese simply outsold the Brit bike manufacturers. Though this time it’ll be price, not because the products are simply better.

You can claim it’s not fair because it isn’t - we expect more from life than the Chinese or Indian shop floor workers seem to have any chance of having, (money, houses, holidays, cars, bikes, health & safety, NHS) and their economies are set up to completely crush us in the next half century because if we don’t shut them out, they’ll outcompete us in every arena.

Welcome to the end…

 

[SBD]

But they are….. the dealers for RE, CFmoto Voge etc are having a bumper time this year apparently.
More people are just shunning high priced bikes. It’ll only get worse as we go into winter and money gets tighter as the scum Gubmint fleeces us more.

Yes, it’ll be worse in the winter.

What do you think the “scum gubmint” are fleecing us for? To keep Michelle Moan warm or to provide social services?

 

[Udders]

But if you sell bikes a tad cheaper ( the manufacturer needs to drop their prices too ) you’ll get more sales. More sales means more servicing etc.
Having 20 “cheaper” bikes to service is better than 10 more expensive ones. You can get those customers out on better / different loan bikes in hope of more sales. If there’s no one going to the dealers in the first place then the writing is on the wall. Which is exactly what is happening. Utterly stupid.
This raising of prices when things get a bit tight doesn’t work. People walk away.

 

[SBD]

But if you sell bikes a tad cheaper ( the manufacturer needs to drop their prices too ) you’ll get more sales. More sales means more servicing etc.
Having 20 “cheaper” bikes to service is better than 10 more expensive ones. You can get those customers out on better / different loan bikes in hope of more sales. If there’s no one going to the dealers in the first place then the writing is on the wall. Which is exactly what is happening. Utterly stupid.
This raising of prices when things get a bit tight doesn’t work. People walk away.

Yes, of course. I think the manufacturers have the bigger issue, though of course it’s not great for the dealers’ staff, or the customers.

The “technical term” is “price elasticity of demand”

If you sell at this price, how many will buy? And if you sell at 10%, 20% more, how many fewer will buy, and if you sell at 10% or 20% cheaper, how many more?

If you have a good knowledge of this, you can maximise your profits in any given set of circumstances.

Unfortunately, it’s not well understood, and dealers’ knowledge of customer behaviour is imperfect. This is coupled with external circumstances such as inflation, seasons, weather, special deals from manufacturers, whatever, all of which makes it a very difficult prediction, and likely wrong.

 

[JohnnyBoxer]

Only time I saw uk importers actually drop RRP was in autumn 1998, in the face of the onslaught from parallel imports from Europe
I bought a new VFR 800 from Cusworths @ Doncaster for £6000
A month before they were £9500
Happy days

 

[wessie]

Only time I saw uk importers actually drop RRP was in autumn 1998, in the face of the onslaught from parallel imports from Europe
I bought a new VFR 800 from Cusworths @ Doncaster for £6000
A month before they were £9500
Happy days

and that is the problem for retailers - their margins have been increasingly squeezed by the manufacturer, importer and more recently, the increase in interest rates on stocking plans, mortgages etc.

 

[jetjock]

Only time I saw uk importers actually drop RRP was in autumn 1998, in the face of the onslaught from parallel imports from Europe
I bought a new VFR 800 from Cusworths @ Doncaster for £6000
A month before they were £9500
Happy days

Cusworths !! Those were the days

 

[JohnnyBoxer]

Cusworths !! Those were the days

They were
My Dad bought Triumphs from them in the 1960’s

 

[jetjock]

They were
My Dad bought Triumphs from them in the 1960’s

I never bought a bike from them but used to peer through the window and lust . They had a YZ465 in the window and I promised myself one in the future . I bought the T7 as a substitute itch scratcher

 

[JohnnyBoxer]

I never bought a bike from them but used to peer through the window and lust . They had a YZ465 in the window and I promised myself one in the future . I bought the T7 as a substitute itch scratcher

YZ465 was a beast
I did ride a IT465 a few times
It was scary

 

[stever1]

Yes, it’ll be worse in the winter.

What do you think the “scum gubmint” are fleecing us for? To keep Michelle Moan warm or to provide social services?

They’ll fleece us to pay for big pay rises for union members. IE train drivers. Obvious init

 

[steve hughes]

[QUOTE="Udders, post: 5644618, member: 6485"
Just the same as the M6 toll losing money so they put their prices up!
Fucking stupid business management.
[/QUOTE]

When we were in Lancashire local pub was doing really well. Pub group called around one day and said “ due to another pub closing, your rates are going from £26k to £42k” to make up for the lost contribution to group overheads from the other pub closure

So publican voted with his feet and left. Pub closed all autumn and over Xmas. Following year the pub group put in temporary landlords and ran it like this for two years. However the locals disgusted with the treatment of the original landlord boycotted the pub

So Maths time , they
Lost £26k X 2
Lost all beer sales for 6 months
Lost probably 80% of beer sales for two years
Paid temporary landlords and staff salaries for two years

That must be a £200 to £250k loss over 2 1/2 years! Soooper management decision.

However alls well that ends well, pub closed, naturally! Original landlord bought building , locals flooded back. Still successful today! Ps the pubs called the 4 Alls

 

[jetjock]

YZ465 was a beast
I did ride a IT465 a few times
It was scary

I’m jealous

 

[Tbolt]

I never bought a bike from them but used to peer through the window and lust . They had a YZ465 in the window and I promised myself one in the future . I bought the T7 as a substitute itch scratcher

I used to peer through the window detouring between the bus stations on my way to school. It was the Norton Commando I lusted after (never got one).

Only ever bought spares and clothing from them once I owned bikes. It was run by Henry Hall back then and his son now has Chris Hall motorcycles.

 

[jetjock]

I used to peer through the window detouring between the bus stations on my way to school. It was the Norton Commando I lusted after (never got one).

Only ever bought spares and clothing from them once I owned bikes. It was run by Henry Hall back then and his son now has Chris Hall motorcycles.

Which school ? Grammar ?

 

[Tbolt]

Which school ? Grammar ?

No Catholic in Cantley.

 

[King Rat]

T’aint that easy, or they’d all be doing it.

If your running costs are x quid per month, and your margin on a bike is y pounds, and you sell z bikes per month, it’s pretty easy to see that if y * z ain’t bigger than x, you’re going down the pan.

As has been noted above (or maybe on the other threads on same/similar subjects) it might be ok in the spring when everybody that’s going to buy a bike is out looking, and counting their cash, and everybody that’s got one is getting it serviced and MOT’d for the summer but when the nights draw in, it might not look so rosy, when z is getting smaller, and you already spent the profits in the spring.

I think that the manufacturers might have to do a bit of belt tightening. 25 grand for a toy is out of many people’s spending choices, and fewer and fewer of us use a bike to commute, and you don’t need a wankpanzer for that anyway.

The Chinese & Indian imports are going to completely screw over the trad European manufacturers in the same way the Japanese simply outsold the Brit bike manufacturers. Though this time it’ll be price, not because the products are simply better.

You can claim it’s not fair because it isn’t - we expect more from life than the Chinese or Indian shop floor workers seem to have any chance of having, (money, houses, holidays, cars, bikes, health & safety, NHS) and their economies are set up to completely crush us in the next half century because if we don’t shut them out, they’ll outcompete us in every arena.

Welcome to the end…

Jim Morrison, lyrical genius.