Search Engine Optimisation advice please

buster44

buster44

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Since starting a new business last year I've been totally ripped off and let down by one of the UK's biggest print and online advertising companies. They have charged me a lot of money to get my website up in the rankings with Search Engine Optimisation. They didn't do what they told me and after 3 months I've cancelled the contract.

Can anyone please recommend a company that knows about SEO and delivers on their promises. It seems SEO has become the 21st century version of snake oil! Thanks. Patrick.
 
I'm reliably informed that a young lady called Mhairi MacLeod who runs a company called Lux / illuminating brands, is something of a whizz at SEO.

Check her out on LinkedIn or hello[at]getlux.co.uk

HTH :thumb2
 
buster44 said:
Since starting a new business last year I've been totally ripped off and let down by one of the UK's biggest print and online advertising companies. They have charged me a lot of money to get my website up in the rankings with Search Engine Optimisation. They didn't do what they told me and after 3 months I've cancelled the contract.

Can anyone please recommend a company that knows about SEO and delivers on their promises. It seems SEO has become the 21st century version of snake oil! Thanks. Patrick.
Click to expand...

I'm in no way defending your SEO company but it does take a while for your website to be ranked and thus for it to make its way up the rankings. In the early stages there won't be enough traffic data to work with ........ I'm just saying and all that .... :thumb
 
Thanks for the replies. I take the point about the fact that it takes time but the company involved didn't deliver on their promises hence I have no confidence in them.

Maybe I should get a man with a sandwich board to promote the business! Regularly see one on the A303 near Thruxton advertising the local pub and it gets noticed...:D
 
Make sure you read all the articles, particularly the ones by people like Google, about making sure you get good ratings.

In the CP of your hosting site, you should find a fair amount of functions to help....including manually submitting a site map to all of the big search engines, and how to make sure your page titles and the parts that the crawler bots look at are all SEO friendly.

Submitting a site map should be done weekly or at the very least, monthly.

New content also helps a lot.......a static site will return the same hashcount result to the crawlers month in month out, which the algorithms don't like.....new content though gets your rankings up as it's tagged as a 'live' site with developing content

Word of mouth, social networking (make certain you have a Facebook page for one thing) and generally making the site user friendly and search engine friendly will probably get your site ten times further than any snake oil company promising the earth will ever achieve :thumb2

Don't ever fall for the old gag about " for only $12 a month, we will submit your site to 500 search engines" or anything about guarantees of new traffic....it's all bullshit and can actually harm a site as it gets added to various dubious lists and automated bot programmes......the only thing you'll achieve is multiplying your spam tenfold.

Get stuck in under the bonnet of your site, look carefully at your keywords and page titles, spread the word through social networks and so on and you'll do exactly what this company promised, but for free and probably far more effectively :thumb
 
What sort of business can I ask? We are bombarded by people offering to improve our rankings, mostly money down the drain in my opinion.

If the business is, like ours, one that can use photos a lot then I would say ignore these companies and post as many photos as you can on your website and on Facebook. Google loves photos, they do have to be tagged of course, and the results can be really good. In our own case I can give you the example of our photos of European Bike Week. This is the biggest Harley meeting in Europe and draws around 100,000 people. Last summer we posted an entire album of photos of previous meets, all tagged "European Bike Week, Harley Davidson, Gasthof Hochalmspitze etc. Shortly afterwards we had people each do a Google search for the meeting. We were consistently on the first page and often before the official meeting or Harley sites.

If your new business can't use lots of photos then I apologise for wasting your time and simply wish you success.

John
 
The Grey One said:
What sort of business can I ask? We are bombarded by people offering to improve our rankings, mostly money down the drain in my opinion.

If the business is, like ours, one that can use photos a lot then I would say ignore these companies and post as many photos as you can on your website and on Facebook. Google loves photos, they do have to be tagged of course, and the results can be really good. In our own case I can give you the example of our photos of European Bike Week. This is the biggest Harley meeting in Europe and draws around 100,000 people. Last summer we posted an entire album of photos of previous meets, all tagged "European Bike Week, Harley Davidson, Gasthof Hochalmspitze etc. Shortly afterwards we had people each do a Google search for the meeting. We were consistently on the first page and often before the official meeting or Harley sites.

If your new business can't use lots of photos then I apologise for wasting your time and simply wish you success.

John
Click to expand...

That's exactly the right approach IMO....thinking slightly out of the box and working out what content (in your case, the photos) will make people find you and WANT to find you :thumb2

The only people who can do this is the business itself, as they are really the only ones who know what they have and what carrots they can dangle out there on t'web :clap
 
Thanks Fanum and the Grey One, very useful advice. The business is very unglamourous, rubbish removal/house clearance, but there are plenty of photo opportunities - for example last week we collected rubbish from a film set at Jane Austen's house, so I will definitely take the advice. Thanks again. Patrick
 
Nippy Normans supply Touratech, Wunderlich, Desert Fox and many other makes of accessories.
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