OscarIndia
Registered user
Harley-Davidson and the branding of sub-culture. http://motorcycledeluxe.com/?p=609
and secondly I blend in at a HOG do...no problem....
I've got a Tomos T Shirt, the colour matches my bike (and my eyes)
Andres
.I've got a Tomos T Shirt, the colour matches my bike (and my eyes)
Andres
Where's Melch he is our brand expert..?
I have a Triumph jacket... Is that ok?
" As UK motorcyclists have become older and roads more crowded, screaming litre sports bikes have become less and less attractive. The modern new bike buyer is older, wealthier and well used to dealing with the complexities of financing his purchase.
Complex......................When you get to a certain age you realise you really don't give a feck what other riders think.

You're not wrong thereSo on that note I think I'll keep my eyes open for a 'stitch!
Oh, and a bubble visor - actually the Arai SZ must be a modern equivalent. Great helmet, I had one until some scrote nicked it out of my top box along with my gardening gloves and they took the Oxford bike cover.![]()
I think HD must have the most successful marketing campaign the world has ever seen. Admittedly i don't think it was all their own doing. They just picked up the 'bad boy' ball and ran with it.
How many companies command such brand loyalty that customers will get tattoos of the company name on them? I might get 'Persil Automatic - Live to wash - Wash to live' on my arm and a Kelloggs Coco Pops back piece.
