Probably right on all points.
So if you’re marketing director of Guzzi, what the hell do you do?
Your differentiating factor was a pretty-much unique engine and a racing pedigree/heritage.
You can carry forward appearances, branding and badge, but there is no technical reason for an electric Guzzi to look different to any other electric bike.
Though if I wanted to build my own, a Tonti frame might be a good starting point....
Isn’t that the same for many brands !?