Now my thinking on your Crossrunner query is this.
The Crossrunner is a variation of an existing model sharing many parts with the VFR. So production costs have been paid for many times over giving how long Honda have had the basic architecture in place. But the Crossrunner that is available in the UK is different to the ones available elsewhere. In the rest of Europe, it does not come with the GPS/centre stand/top box/Akro pipe that Honda UK supply (and costs approx £9,170 in Germany). And the reason Honda UK bring in this specced up model is because of the slow sales of the original model, they basically sexed it up to make it more desirable. But then it is more expensive in the UK and not like Honda UK are actually doing customers a favour in real terms and giving the extras away for nothing. So in reality, the price of the Crossrunner in the UK is out of kilter and therefore that brings us back to how the AT will be priced in the UK market. Logically, it should sit between the Crossrunner and Crosstourer price wise. But that logic could be seen as flawed considering what I've pointed out with the UK Crossrunner.
But this is just my thinking and is why I'll never be employed to make decisions on how much products are sold for.