Thanks Chris!

It was my pleasure.
I spent time at Toyota as a research technician. We were lucky enough to get detailed presentations from the local NGK head office a few times.
The theory behind what makes a good (or bad) spark plug is freely available to anyone who cares to look for it - in 2015, there really is no excuse for people inventing their own facts on the spot, preaching them as gospel and, when challenged to defend them, falling back on the 'Well it's my opinion' defence.
Unless I can use hard facts to correct what I know is a misconception, I tend to stay out of debates on the 'Best' spark plugs, engine oil and tyres. When people realise that they don't really know what they're talking about, the arguments tend to become circular, and eventually devolve into an us-vs.-them defence of chosen brands/name-calling.