BMW Dealers

61nearlybold

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Bristol
A message to BMW top brass if you read these links (probably not)

2010 saw the removal of BVM from the official dealer list because they would not commit to a massive investment in new showrooms and make everybody wear corporate shirts. (in the poor economic climate).
Now BMW Bristol is loosing its franchise for the same reason.
BVM were, and still are, as an independant, a great source of BMW information and a very friendly place to visit. (Mike in the workshop is the very very best)
In my limited involment with BMW Bristol I found them to be polite and helpfull with services and merchandise.
My point here is I do not want to go to a car dealership in Bristol to buy my next bike I want people who understand bikes.
Rumour has it Bristol may be like the BMW Gloucester, large car dealership taking on bikes.
10 out of 10 for BVM
8 out of for BMW Bristol:rob
0 out of 10 for BMW corparite.
 
A message to BMW top brass if you read these links (probably not)

2010 saw the removal of BVM from the official dealer list because they would not commit to a massive investment in new showrooms and make everybody wear corporate shirts. (in the poor economic climate).
Now BMW Bristol is loosing its franchise for the same reason.
BVM were, and still are, as an independant, a great source of BMW information and a very friendly place to visit. (Mike in the workshop is the very very best)
In my limited involment with BMW Bristol I found them to be polite and helpfull with services and merchandise.
My point here is I do not want to go to a car dealership in Bristol to buy my next bike I want people who understand bikes.
Rumour has it Bristol may be like the BMW Gloucester, large car dealership taking on bikes.
10 out of 10 for BVM
8 out of for BMW Bristol:rob
0 out of 10 for BMW corparite.

+1:thumb
 
A message to BMW top brass if you read these links (probably not)

2010 saw the removal of BVM from the official dealer list because they would not commit to a massive investment in new showrooms and make everybody wear corporate shirts. (in the poor economic climate).
Now BMW Bristol is loosing its franchise for the same reason.
BVM were, and still are, as an independant, a great source of BMW information and a very friendly place to visit. (Mike in the workshop is the very very best)
In my limited involment with BMW Bristol I found them to be polite and helpfull with services and merchandise.
My point here is I do not want to go to a car dealership in Bristol to buy my next bike I want people who understand bikes.
Rumour has it Bristol may be like the BMW Gloucester, large car dealership taking on bikes.
10 out of 10 for BVM
8 out of for BMW Bristol:rob
0 out of 10 for BMW corparite.

I'm sure some of this has been blown a little out of proportion, and might just be a case of bringing current premises up to date.
Any franchise has to be in keeping with the rest of the main branches so when you walk into a place you automatically know you're walking into a BMW showroom, or HMV or McDonalds etc, so there's nothing out of the ordinary here. However, it would be nice if BMW motorrad would give financial assistance to it's franchises rather than forcing a closure :(
 
I'm sure some of this has been blown a little out of proportion, and might just be a case of bringing current premises up to date.
Any franchise has to be in keeping with the rest of the main branches so when you walk into a place you automatically know you're walking into a BMW showroom, or HMV or McDonalds etc, so there's nothing out of the ordinary here. However, it would be nice if BMW motorrad would give financial assistance to it's franchises rather than forcing a closure :(

Manufacturers rule the roost and call the tune. It's the same wherever you look in the civilised world :clap
 
It's not just BMW, Honda and Triumph have been doing the same and expecting their dealers to spend thousands on updating their premises to the corporate identity. It seems it is far better to have the right signs above the door, staff in the corporate uniform and to have the premises refurbished at great cost rather than have the dealer invest in equipment or staff training which would give tangible benefits to customers.
 
branding

makes me laugh that the top man at my dealer is the 'Brand manager', I imagine everyone who walks through the door has no idea he is the top man, maybe even the man himself is none too impressed

whatever happened to Showroom manager or similar??
 
A popular dealer in the south got into trouble for having a black background on their website, but got away with it, probably as they are a "high performing" dealer. They obviously spend more of their time keeping their customers happy than on corporate branding and have grown to one of the top dealers on sales in the country. All this without the obvious advantages of a captive inner city market, such as BMW UK have in London.

BMW - take note.
 


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