Thanks, glad you like it.
I've had a lot of time to think about this and I can, at least partly. answer it.
Simplicity. They built simplicity into them - okay,
apparent simplicity. Their 'look' is of something built from a small number of large bits and they aren't intimidating at first glance, so people are inclined to believe that they could have a go. That's reinforced by sites like this - there is a lot of knowledge and experience - and moral support available.
Flexibility. Based on a high end roadster, these bikes, in their day, won everything from Superbike road races to Paris-Dakar rallies. That's quite something. It also means that whatever a person fancies building, from gentlemans' tourer to café racer to rally raid replica, there is some kind of historical precedent - and validity.
Quality. They've always been associated with quality. You don't feel that you're wasting your time and money on something that isn't going to be around long.
Because of their popularity there us a thriving market high end aftermarket parts and services.
Me? Well, for those of us of a certain age, BMWs (they were all airheads then!) were the highest quality tourers and sports bikes out there, they were always something to aspire to. Three years after I started riding, I bought a 7 month old Moto Guzzi Le Mans mk.1 and kept it for 11 years (so I like shaft drive twins!). It coincided with a period of my life which combined a lot of riding, a reasonable amount of skill, complete idiocy and some great roads (the moors of northern England) - the golden days of my motorcycling career. My reading was full of the likes of Butler & Smith and SJ roller cam BMW boxers, Mead & Tomkinson's Laverda-engined 'Nessie' endurance racer (a guy near me had a retired one on the road) and the exquisite 'Mantlepiece' Honda four, built for Howard Blau, in the U.S. The bike I'm building here harks back to that, it's what I'd have had back then if I could have (what I should have had, then or now, is a different matter).
Others just want something they can ride to work and fix themselves. And there it is, we've all grown up with them around us and they're capable of being, pretty much, all things to all people.
Long may it remain so!