Not completely true; Icebreaker uses a higher quality wool fibre - everyone buys wool buy auction -blind as to exactly what qualility level is in the wool bale. Icebreaker broke tradition and have supply contracts direct with the top merino sheep stations to supply a certain micron (fineness) of wool. the only compnay buying higher quality wool is Georgio Armani for his suits and he pays up to USD$1200 a kilo for his wool
Pugster... you can't beat Icebreaker relations. I was in the trade in NZ and was in the first 10 stores to ever sell the stuff. the company is brilliant to deal with and will look after you ( that and they had a habit of hiring rather nice female sales reps

)
Trust me...I'm a kiwi we know our sheep