Travelled the long journey up the M4 to Bristol on many occasions (from Pembrokeshire)... always found them very courteous & helpful.
Good news that I won't have to travel so far in future.
I popped into Infinity (Gloucester) recentley. They have a good range of quality gear in stock...i.e. Rukka, Halvarssons, Revit ect. Like SBS you can "Try-On" by ordering items online to be delivered to a store of your choice. The instore staff were very polite, curteous and helpful.
NIce ride through Forest Of Dean/Wye Valley too.